The sabbatical

Done-for-you website copy that doesn’t mince words.

Because we don’t have time for buzzword-y bullshit (and your audience doesn’t either)

As a values-driven service provider looking to connect with your prospects and make an impact in their lives…

Your website needs to do three things:

Speak to your ideal client

and let them know you see their struggles and are ready to support them on their quest for a solution.

Position your offers

with clarity and integrity – helping your prospects feel confident and excited to begin their journey with you.

Connect the dots

between your mission and values, with copy that effectively demonstrates who you are and what you stand for.

All it takes is a one-two punch of marketing strategy and customer journey-focused messaging to make it happen.

I could make you read a really long sales page

With SEO-heavy phrases like “copywriting that converts” and “deep diving” into your ideal client profiles. But you don’t need a really long sales page to know if I’m the right person for your web copy project. You need the fast facts – so here we go. 

I’m Haley

And I’ve been writing website copy since 2017. I hold degrees in Sociology and Marketing & Advertising which means I’ve spent a lot of time (and money) learning how to understand the needs and behaviors of different groups of people so I can create copy that speaks to them directly.

I’ve written for some awesome brands

Like this parenting coach. And this local fitness studio. And this managed IT company. I don’t specialize in one industry over another because I love starting from the ground up, conducting market research, and looking at each project through a new lens.

Each Web Project is custom

To ensure we maximize our time together and make the most of your budget. When you inquire, we’ll determine your market research needs, ideal number of pages, revision process, and project timeline together so you’re not stuck rushing to get things done or waiting around to hear back from me. Communication is key and my inbox is always open for questions.

The average investment

For a 5 page website is $4000. Sales copy starts at $2000 and includes landing page & email copy. Inquire for a more accurate estimate.

"She's a master writer."

Working with Haley to develop the content for our website and articulate our brand story and message was seamless, stress free, based on clear shared goals, and was process and outcome driven. She’s a master writer, collaborative, responsive, and she gets it and gets it done. 

– Marc R.

Frequently Asked Questions

Wait, so what are you?

I’m a little bit of everything! I have a strong research background from undergrad and an MS in strategic marketing and advertising. I love to write and I’m kind of a tech wiz when it comes to marketing operations. I occasionally bring on help to support design and implementation but at the end of the day, I’m a customer journey strategist here to help you help your people!

What if I don’t need research?

Then you probably need to find another strategist! Market research and consumer insights are the backbone to everything that I do, and nothing grinds my gears more than having a question that the data won’t answer. If research isn’t your thing – that’s totally fine! But I’m probably not the gal for you.

What do you sound like?

Listen to my podcast to find out!

What’s this whole ethical marketing thing about anyway?

Ever on a mission to grow and educate myself in my field, I’m currently enrolled in a trauma informed entrepreneurship and human first business certification. What this means is that I’m doing The Most that I can to do the least harm in my own business practices and in the marketing materials and strategies I provide to my clients. It’s a journey that I’m very much in the early stages of, but if you want to learn more about my experience, I have a whole blog category dedicated to it!

Can I hire you for something else?

Right now the best way to work with me is through the Marketing Roadtrip Intensive. If you are at an earlier stage of your business or are looking for a consultation, I offer power hours and VIP days on a limited basis. I will occasionally open up other opportunities to work with me for sales or website copy, and the best place to hear about those openings is on my email list.

Didn’t you used to be the LinkedIn girl?

I still am! But the thing about a simplified LinkedIn marketing strategy is – I have a lot of free time to work on other stuff. Propegy is very much alive and well and if you’re interested in learning more about using LinkedIn to grow your business, I highly encourage you to check out Thought Leaders Collective!

Let’s get this journey started.