This episode of Messy In The Middle is all about being the architect of your own business! Mallory Musante, affectionately known as The Small Business CMO, is a fractional CMO and marketing strategist for small businesses and online service providers.
After working in a toxic agency environment and then walking away from the branding, web design, and social media agency she spent 5 years building, she not only realized she was completely out of alignment in her professional life and needed to take a step back to reevaluate, but she also realized that there was a massive disconnect in how small businesses approach marketing.
So after a much needed break, Mallory dipped her toe back into marketing and fell back in love. From there, she decided to combine her 12+ years of marketing experience with her experience of starting 7 different businesses herself to help small businesses create sustainable and effective growth.
In this episode, we cover:
- How Mallory handles running multiple businesses
- How she landed where she is currently, working as a fractional CMO
- How to become the architect of your own business
- Her view on a marketing strategy vs a marketing plan
Check her out at the links below!
Mallory’s Website: www.mallorymusante.com
Mallory’s Instagram: @mallorymusante
