Whether you’d like to admit it or not, you do have competition out there in your industry. Not a bad thing! Competition between you and your competitors only becomes problematic when you refuse to embrace a sense of community among you. Embracing the concept of...
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Customer Journey
How to Leverage LinkedIn As An Extrovert
Diving head first into the world of LinkedIn is the hardest part about getting started on the platform. If you've taken the leap and are wanting to get your feet wet on LinkedIn, chances are good that you might consider yourself an extrovert, or at least an...
How to Leverage LinkedIn As An Introvert
Owning a business as an introvert is more challenging than you might imagine. As an introvert, the constant need to socialize with fellow business folks can feel mentally exhausting. This is especially true when the online platform may feel frightening or...
Why Are Case Studies So Important?
Case studies are a valuable marketing tool for business owners to utilize in the process of talking with potential clients and aiming to sell them on their product or service. But why are case studies so important, aside from making that sale? Let's break down why...
Why I Waited Four Years to Start an Email List
One of the best ways to build relationships with your clients and nurture connections is through an email list. Despite this – many of the clients I work with simply don’t have one! The conversation usually goes something like this… H: So tell me about what...
How to Create a Quiz Funnel for Lead Generation
How to Create a Quiz Funnel For Lead Generation When it comes to lead generation tactics within your business, are you having fun or feeling stuck? Coming up with new and exciting ways to reach new clients can sometimes feel like a run around, but with quizzes it...
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