Owning a business as an introvert is more challenging than you might imagine. As an introvert, the constant need to socialize with fellow business folks can feel mentally exhausting. This is especially true when the online platform may feel frightening or unwelcoming…aka LinkedIn. I’m going to offer up a few tips and tricks to help you leverage LinkedIn as an introvert.
I talk a lot about the three lead gen archetypes- The Wallflower, The Dancing Diva, and The Social Butterfly. For the purposes of this post, we’re going to focus mainly on tactics and tips I share with The Wallflowers, as they’re the closest archetype to an introvert. Let’s get you to leverage LinkedIn as an introvert!
P.S. If you’re unsure of your lead gen archetype, take my quiz here to help you figure it out! (link quiz)
How to Leverage LinkedIn As An Introvert
Be Clear and Concise
Systems and prep work are going to be your best friend when it comes to amping up your presence on LinkedIn, fellow introvert. Something that will save a lot of time and frustration is creating a clear and concise elevator pitch and messaging prompts to share with potential clients you connect with on the platform.
Being able to write up or record an elevator pitch that describes exactly what you do will be helpful in harnessing the interest of the connections you’re making. That way, there is no confusion on exactly what it is you do or offer. It should be so clear and concise that any potential client can read or listen to it and immediately be drawn into checking out your profile for more info, sending a message back, or scheduling a coffee chat!
Relationship Building Tips
LinkedIn was really made to be a place to build new relationships and continue to foster old ones. Both of which can be kind of scary as an introvert. As uncomfortable as it may feel, being an engaged member of a connection’s network will have great payoff on LinkedIn. The algorithm values engagement and will show a person’s whole network when they like or comment on your post.
If you’re making a concerted effort to engage with the members of your network, reciprocity will work in your favor. Your engagement doesn’t need to be long-winded or very complex. It’s all about creating genuine connection. Throw out a positive reaction with the reaction buttons! Say something short, sweet, and to the point on their recent post! It won’t go unnoticed if you truly care about being a valued member of someone’s vast network.
LinkedIn Profile Optimization
It is really important for an introvert’s online presence speaks for itself and gets people to want to say yes to working with them with as little friction as possible. When it comes to client attraction, this means introverts need to focus on optimizing their presence on LinkedIn. With an optimized LinkedIn profile, you can take some of the pressure off constantly networking and creating content and sit back and focus on the things you actually like to do in your business.
LinkedIn gives you a variety of ways to set up your profile, create a company page, and optimize your presence as a service provider on the platform. All of which are searchable and all of which can help you get found even if you’re not posting anything. When you have an optimized LinkedIn platform, you can come up in search results on LinkedIn without doing a ton of extra work.
If you’re looking for a step by step guide to optimizing your LinkedIn services guide, check out this blog post from Propegy.
What to Share on LinkedIn
While you may not feel super confident in putting yourself out there online, establishing yourself as an expert in your industry is one of the best ways to convince others that you are worth your salt. The best way to do this? By writing compelling thought leadership content to share on LinkedIn.
Some of the best ways to do this through thought leadership content are by keeping your connections informed and educated, sharing personal anecdotes, and engaging with your network. in compelling ways. If creating thoughtful, meaningful content for LinkedIn feels daunting, consider joining Propegy’s Thought Leaders Collective!
Interested in learning more about Thought Leaders Collective and how it can help you establish yourself as a thought leader in your industry? Head to the TLC page to see if you’re ready to take the leap (I promise, you’ll thank me later)!
